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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09116_Field_TCGG T881.txt
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1996-04-10
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816b
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16 lines
out (p. 89):
. . . the generation of Speenhamland was unconscious of
what was on its way. On the eve of the greatest industrial
revolution in history, no signs and portents were
forthcoming. Capitalism arrived unannounced. No one had
forecast the development of a machine industry; it came
as a complete surprise. For some time England had been
actually expecting a permanent recession of foreign trade
when the dam burst, and the old world was swept away in
one indomitable surge towards a planetary economy.
That every generation poised on the edge of massive
change should later seem oblivious of the issues and the
imminent event would seem to be natural enough. But it is
necessary to understand the power and thrust of technologies